Beliefs

As an education organization,

–  We value theories and research in the fields of learning, self-development and schooling as the foundation for our services;

– We value the international standards and regulations for education, child protection  and safe and nurturing schools to guide our planning and decision making; at the same time, we commit to comply with the regulations of the countries where we operate and to align with the culture of the communities we serve;

–    We value character education and the need to balance subject and life skills, knowledge and application, and cultural identity and openness;

–  We value learners as active participants in the learning process in and beyond school settings and are committed for their well-being;

–  We value parents and families as they play a critical role in their children’s learning and must therefore be kept engaged in the process;

–  We value our Islamic tradition, which is our guide as we commit to treat all members of our communities with respect, kindness and equity regardless of their nationality, ethnicity, religion, or gender; and

–  We value communities local, regional and global as we believe our relationship to them is of organic nature.

As an enterprise,

–  We value our customers who entrust us with their needs; hence we strive to provide them with the promised benefits and value for their money;

–  We value our people as they are our key asset and the driving force towards our goals; hence we remain committed to their well-being, empowerment, development, and fair reward;

–  We value our business partners who support us with their services; hence we ensure they find our relationships equally beneficial;

–  We value our investors who believe in our mission and potential; hence we strive to ensure they receive a fair return on their investments;

–  We value strategic planning and business modeling as vital means for remaining focused on our mission and integrating and achieving our educational and business objectives;

–  We value information technology as an invaluable tool for developing and delivering quality learning services and achieving the effectiveness and efficiency of education institutions; and

–  We value a culture of accountability, integrity, intrapreneurship, innovation and continuous improvement.